Lorde’s Empire: Here’s Everything Lorde Did To Make Her $18 Million Fortune (2024)

Are you curious about the empire built by a two-time Grammy award-winning Kiwi sensation? With an age as refreshing as her music, Lorde was born Ella Marija Lani Yelich-O'Connor on November 7, 1996, in Takapuna, New Zealand ... and started off on a remarkable journey early in life.

Her parents, poet Sonja Yelich and civil engineer Vic O'Connor, came from diverse backgrounds, including Croatian and Irish ancestry. Growing up as the second of four siblings in the suburbs of Auckland, her early life was marked by victories in speech competitions and global literature contests

As you delve into Lorde's empire, you'll understand her youthful road to an $18 million fortune. Going beyond her musical success, this article examines every facet of Lorde’s financial acumen, setting the stage for a journey through her accomplishments and the empire she's built, one milestone at a time.

Road To A Legendary Status In Music

Lorde started her legendary journey through music at a remarkably young age. In 2009, she and her friend Louis McDonald clinched the Belmont Intermediate School talent show title ... and that's where it all started.

Her debut in the music industry was marked by a serendipitous encounter, when her covers of popular songs caught the ear of Universal Music Group's A&R executive Scott Maclachlan. That moment of discovery led to her signing with UMG, setting her on a trajectory toward stardom.

Unsurprisingly, Lorde's discography is a testament to her musical prowess. Her debut studio album, Pure Heroine (released in 2013), featuring the iconic track Royals, catapulted her to fame, making her the youngest artist to top the Billboard Hot 100.

The album's success earned her two Grammy Awards, and she made $2 million from the royalties of Royals alone. Lorde’s sophom*ore album, Melodrama, which was released in 2017 continued her musical reign, debuted at number one on the USBillboard 200.

Her second album showcased Lorde's lyrical maturity and introspective songwriting and garnered a lot of streaming income, cementing her status as a musical powerhouse. In 2021, she unveiled Solar Power, her third studio album, with its titular track and other hit singles like Going South, and Mood Ring taking the world by storm and garnering a lot of money in sales, which greatly impacted Lorde’s cumulative wealth.

Her net worth has steadily soared thanks to her musical success, with her albums achieving platinum certifications and her songs topping the charts. Yet, her impact extends beyond financial fortune.

Lorde has become an influential figure in the music industry, symbolizing artistic integrity and authenticity.

Serenading The World With Tours And Concerts

With the success of her debut album, Pure Heroine, Lorde kicked off the Pure HeroineTour on July 28, 2013, and it concluded on November 1, 2014. This global spectacle saw her perform a staggering 103 shows, spanning sold out venues in North America, Oceania, Europe, South America, and Asia.

This tour, a testament to her meteoric rise, significantly bolstered her net worth as it grossed millions of dollars in ticket sales. Lorde’s second world tour, the Melodrama World Tour (which spanned from September 2017 to November 2018) continued to shower her with fortune.

Venues like London's Alexandra Palace and Sydney Opera House Forecourt witnessed sold-out crowds, with gross revenues reaching astonishing figures. Lorde continued to serenade the world with her Solar Power Tour, which began in April 2022 and was concluded in March 2023.

The Solar Power Tour saw Lorde perform in North America, Europe, Latin America, and Oceania, garnering almost $3 million in ticket sales and streaming revenue. The earnings from Lorde’s three world tours have greatly impacted on her net worth, making her a force to be reckoned with in the music industry.

Lorde’s Modeling And Endorsem*nt Deals

Lorde's empire extends well beyond her musical prowess. With a knack for elegance and style, she has harmonized her way into the world of modeling and endorsem*nt deals.

Brands like MAC Cosmetics and Santa Maria Novella recognize her not just as a singer, but as a style icon. Her partnership with MAC Cosmetics exemplifies her impact on the beauty industry, where she's not just endorsing products but also redefining beauty standards – and making a lot of money in the process.

Intriguingly, Lorde's influence even dives beneath the waves – as she endorses the Greater Cleveland Aquarium. This unusual endorsem*nt deal demonstrates her versatility as an artist and influencer, and showcases her support for marine life conservation.

Whether it's making waves in the beauty world or diving into aquatic advocacy, Lorde's endorsem*nt choices are as eclectic and distinctive as her music, greatly impacting her financial life and solidifying her empire as a force to be reckoned with in various domains.

Smashing Business Goals With Lorde’s Store

Lorde's empire doesn't stop at the stage or the runway; it also thrives in the world of merchandising. Her online store (lorde.store) serves as a merchandise Mecca, where fans can connect with her unique style.

This digital haven has proven to be more than just a store, it's a testament to her entrepreneurial spirit. With millions of dollars in merchandise sales, Lorde's online store has emerged as a thriving business venture.

It's a place where fans can bring a piece of Lorde's ethereal world into their own lives, whether through stylish apparel or exclusive memorabilia. This digital storefront showcases Lorde's ability to resonate with her audience not only through music but also through fashion and collectibles – and it's a testament to her artistry's enduring appeal, translating into substantial financial success.

Lorde's store is more than a marketplace – it's a testament to her ability to turn her brand into a lucrative business, solidifying her empire as a multifaceted force in the entertainment industry.